Why invest in digital signage for my department store?

The ChannelVIEW digital signage solution allows you to display dynamic & eye-catching product advertisements on digital screens located on-shelf or in aisles.

Result: Increased sales and brand awareness by capitalizing on the key time in consumers purchase decision-making process - while in front of products.

Strategic positioning of digital signage in a department store:

Legend   Projector   LCD   Plasma   DLP

1 / Window & Door   Application   Announce seasonal collections   Advertise sales and promotions   Results   Attract shoppers in the shopping mall or off the street   Direct traffic   Technology		2 / Door   Application   Announce specific department sales   Announce general sale/promotion   Results   Direct traffic   Technology
3 / Product & Shelf Rack   Application   Merchandise on-shelf products   Cross-sell products   Up-sell to high margin products   Results   Increase sales   Decrease inventory   Technology		4 / Video Wall   Application   Combine entertainment like music videos with branding and lifestyle content   Results   Create the perfect shopping experience   Technology
5 / Point of Purchase   Application   Merchandise product accessories   Inform customers on corporate ‘goodwill’ charity involvement   Results   Increase accessories & impulse purchases   Entertain customers in waiting lines   Technology		6 / Feature Display   Application   Display new collections   React instantly to weather changes by updating the information at displays built into fixtures to promote products   Results   Increase sales   Highlight new & higher margin products   Technology
7 / Management Office & Employee Lounge   Application   Product training   Video conferencing   Corporate messaging   Results   Increase product knowledge and awareness   Communicate more effectively   Technology		8 / Management Office & Employee Lounge   Application   Interactive personal shopping assistant   Database-driven fashion consultant   Results   Increase sales of additional, accessory, and impulse items   Technology
9 / Elevators   Application   Announce specific department sales   Announce general sale/promotion   Display 3rd party advertising   Results   Direct Traffic   Generate additional revenue from advertising   Technology		10 / Escalators   Application   Announce specific department sales   Announce general sale/promotion   Results   Direct Traffic   Generate additional revenue from advertising   Technology