 1 / Door
| |
Advertise feature products and
weekly sales & promotions. |
| |
Application |
| |
 |
Announce general sale/promotion |
| |
Results |
| |
|
Direct traffic |
| |
Technology |
| |
 |
|
|
 |
2 / Product & Shelf Rack
| |
Advertise featured category/aisle products and cross-merchandise with complementary products. |
| |
Application |
| |
|
Merchandise on-shelf products |
| |
|
Cross-sell products |
| |
|
Up-sell to high margin products |
| |
Results |
| |
|
Increase sales |
| |
|
Decrease inventory |
| |
Technology |
| |
|
|
|
|
|
|
3 / Point of Purchase
| |
Generate revenue from 3rd party advertising sales and entertain
clients in waiting lines. |
| |
Application |
| |
|
Merchandise product accessories |
| |
|
Inform customers on corporate ‘goodwill’ charity involvement |
| |
Results |
| |
|
Increase accessories & impulse purchases |
| |
|
Entertain customers in waiting lines |
| |
Technology |
| |
|
|
|
|
4 / Feature Display
| |
Advertise seasonal products and items on weekly/monthly promotion cycle. |
| |
Application |
| |
|
Display new collections |
| |
|
React instantly to weather changes by updating the information at displays built into fixtures to promote products |
| |
Results |
| |
|
Increase sales |
| |
|
Highlight new & higher margin products |
| |
Technology |
| |
|
|
|
|
|
|
5 / Management Office & Employee Lounge
| |
Employee training and corporate communications |
| |
Application |
| |
|
Product training |
| |
|
Video conferencing |
| |
|
Corporate messaging |
| |
Results |
| |
|
Increase product knowledge and awareness |
| |
|
Communicate more effectively |
|
|
|
6 / End of Aisle Display
| |
Advertise products part of the end-cap program |
| |
Application |
| |
|
Merchandise weekly specials and high volume products |
| |
|
Provide value-added information on product recipes and uses |
| |
Results |
| |
|
Increase sales |
| |
|
Entertain & educate customers |
| |
Technology |
| |
|
|
|
Legend
